News
Sony Ericsson serves up free tennis app
Tim Green Oct 15 2008, 12:13pm
Sony Ericsson has created a free Mobile Event Guide to support its women's tennis event in Doha.
Fans entering the stadium in Doha will be greeted with a message from Sony Ericsson inviting them to download the application via Bluetooth. The Mobile Event Guide will then be updated intelligently each day. Fans can download the app to access the programme, plus local travel and tourism information. It is updated via wi-fi or Bluetooth to include real-time information.
“The Mobile Event Guide will enable fans at the Sony Ericsson Championships in Doha to access an easy-to-use, free service offering an indispensable guide to the tournament and city.
We look forward to rolling out the application in the future for a variety of spectator events", said Aldo Liguori, head of global communications at Sony Ericsson.
The app will showcase SE’s new Capuchin firmware, which allows a much richer, intuitive user interface that is seamlessly combined with low-level phone functions.
