News
TMRC games panel to launch next month
Tim Green Oct 10 2008, 10:51am
TMRC has gathered 72 execs to its Mobile Games Industry Experts Panel and will go live at the end of November.
The Multimedia Research Consultancy expects to have 100 panel members by launch next month. It has already begun canvassing the participants for discussion topics, receiving over 150 proposals.
Vic Whiting, MD of TMRC, said: "What has surprised us has been the range of issues which panel members have proposed…many panel members have gone into considerable detail about the dilemmas which they feel currently confront the industry. An essential element of our research has involved identifying the themes emerging from these early submissions. This has not only given us a shopping list for future consideration, but, for the first time, allows us to identify which issues are most concerning industry professionals."
1. ‘iPhone and the future of rival platforms’. (40 per cent of panellists mentioned)
2. Pricing, Payments & Billing (39 per cent)
3. Finding a ‘Killer App (35 per cent)
4. Routes to Market / Distribution (27 per cent)
5. Hardware and Platform Fragmentation (19 per cent)
6. Marketing Issues/In-game ads/advergames (17 per cent)
TMRC is still open for more members to join its panel. It’s asking developers, publishers, aggregators, portal operators and handset manufacturers to go to
http://www.multimedia-research.com/Experts_panel.html.
