The aim is to provide bespoke research on targeted areas of the mobile industry with a turnaround time from 48 hours.

Projects covered could include anything from an urgent market report for a presentation to editorial content for a speech, pitch or case study.

ME Research also has the resources to produce long-term studies and analysis and offers a ‘deep research’ service comprising industry forecasts.

Direct2 Mobile was founded by former Informa analyst Nick Lane to cater for clients with niche interests and pressing deadlines.

Lane said: “We identified a demand for targeted, fast-turnaround research that just wasn’t being met by existing research companies. We have the contacts, experience and depth of knowledge to deliver these projects. And we’re delighted to partner with ME to offer a service to do so.”

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Direct2 Mobile has already completed many projects of this type, with many happy clients.

Stephen Burke, SVP of marketing at MCN, said: “D2 Mobile’s team of analysts clearly understood our project needs and rapidly delivered high-quality, original research and informed opinion that has directly shaped our strategy for expanding in key European markets.”

All ME Research queries should be directed to meresearch@intentmedia.co.uk.