News
iPhone drives Shazam usage
Stuart O'Brien Oct 7 2008, 10:39am
Music discovery specialist sees huge uplift in traffic from iPhone version of its service.
Shazam is reaping the rewards from its free iPhone app, with average usage ballooning to up to 20 interactions a month compared to three-to-five times a lifetime on regular handsets.
The company, which enables people to identify music they are listening to and then follow links to either buy or share a song, has already seen the iPhone version of its service downloaded 1.5 million times from App Store.
Speaking in a Reuters video report, Shazam CEO Andrew Fisher said: "On average we were seeing people use our service three-to-five times over their lifetime.
Now we're seeing people use the service 12-20 times every month. So that means people are using Shazam three or four times a week, not just to discover and buy music but also to share that experience with others."
Now that the iPhone usage is there, Shaazam says it is working hard on ways to monetize the service through advertising models.
