News
RingRing launches mobile ad optimiser
Matt Grainger Oct 6 2008, 3:35pm
Mobile agency plugs I'AM platform into Admob, Millennial Media, Adshandy, Mkhoj and BuzzCity.
UK-based RingRing Media says its system beats the conventional model whereby publishers appoint an ad network to serve ads into their mobile site.
Instead, I'AM dynamically segments and routes traffic to the highest yielding ad network, which the company claims will deliver 100 per cent fill rates.
Networks currently on offer are Admob, Millenial Media, Adshandy, Mkhoj and BuzzCity. Publishers including Moblr, Taptu, Wapedia and Mobikade have already signed up to the I’AM platform.
Harry Dewhirst, co-founder of RingRing Media, said: “Our vision of mobile advertising 2.0 is dynamically selecting from a pool of ads the most targeted and highest revenue generating ad for a specific user.
“With the launch of I’AM I believe we have fulfilled this vision, creating a platform which creates a win-win situation for ad network, advertiser, publisher and user alike.“
