Bango says the agreement will allow brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend.

SiteSpect's Mobile Web Optimization software enables mobile site owners to test and track user behaviour across their mobile site, allowing them to refine text, links, layouts, images and content to produce the best conversion rates.

This will now be combined with Bango's existing Analytics tool, which tracks mobile web traffic and measures the success of advertising, search and text campaigns.

SiteSpect's solution works across all devices and does not rely on JavaScript or cookies to be able to track user behaviour. It's available as a hosted ASP solution or enterprise model.