News
MEF pushes video and reporting initiatives
Stuart O'Brien Oct 6 2008, 2:40pm
Participants include Hollywood studios, production companies, record labels, service providers and operators.
The Mobile Entertainment Forum (MEF) has embarked on two separate initiatives to discuss and act on issues relating to content sales reporting and video service adoption.
The Mobile Video Initiative seeks to address the challenges faced by the sector, including business models, best practice guidelines and metrics.
Meanwhile, the Content Sales Reporting Initiative has been launched at the request of MEF members to address the need for standardised expectations relating to the frequency that the reports are issued.
To get involved in either initiative send your details to initiatives@m-e-f.org.
