News
Moderati and Zippo make iPhone lighter
Tim Green Oct 2 2008, 11:15am
Hold it up during the ballad section of a Bryan Adams concert for maximum impact.
The free Virtual Zippo Lighter for iPhone opens with a flick of the wrist and lights with a turn of the flint wheel and the flame sways as the device is moved back and forth. It’s available from the iTunes App Store.
Zippo manufactures 12 million pocket lighters each year, and this collaboration with Moderati represents the brand’s first foray into downloadable applications for mobile devices.
Moderati provides mobile on-deck content services and has been increasingly working to introduce brands to mobile.
“Zippo is widely-known as the best and coolest lighter in the world,” said Cindy Mesaros, SVP of Marketing and acting President of Moderati. “We are taking that concept to the virtual world, and the iPhone is the perfect platform for it. We are proud to hold our Virtual Zippo Lighters aloft.”
