The children's business will be renamed as Children's and Licensing and is now headed up by new MD Neil Ross Russell

It will be structured with three main strands focusing on pre-school, pre-teen and adult licensing.

The name change is designed to reflect the importance of maximising global licensing opportunities for adult brands such as Top Gear and Planet Earth in addition to children's hits such as In the Night Garden, Teletubbies, Doctor Who and Charlie and Lola, in order to channel the profit back into children’s programming at the BBC.

BBC Worldwide Children’s and Licensing, will also look to explore new opportunities for brands in the US with the recruitment of a newly created role of Global Head of Licensing.

The role will be based in BBC Worldwide’s New York office and sit alongside Susanna Pollack, SVP TV Sales, Co-Productions & Children’s and her team

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