News
Bango publishes marketing white paper
Stuart O'Brien Sep 24 2008, 2:39pm
'Mobile advertising for newbies' guide gives hints and tips on running and analysing campaigns.
Mobile web enabler Bango has published a 'how to' white paper on mobile advertising for agencies and digital marketers who want to move into the space but need some help doing it.
The white paper is available as a free download at www.bango.com/whitepaper and is written by Peggy Anne Salz.
To support the guide Bango has also created a mobile site called Mobislim (mobislim.wap.com), which takes a light-hearted look at slimming diets.
Marketers can also visit the accompanying Mobislim blog (mobislim.wordpress.com) to see the three campaigns cited in the white paper.
Andy Bovingdon, VP of product marketing at Bango, said: "We want to dispel the myth that mobile advertising is hard and complex. While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising."
