News
Sony Ericsson inks World Cup deal
Stuart O'Brien Sep 24 2008, 10:47am
Sony Ericsson has been confirmed as the 'official mobile handset' for the 2010 FIFA World Cup.
Regardless of the fact that Sony Ericsson isn't actually a mobile handset itself (presumably the official handset honour will be bestowed on some future incarnation of Walkman or something), the deal opens up some interesting content potential.
The agreement gives Sony Ericsson "various category exclusive rights globally and... access to other FIFA properties."
Sony Ericsson says it will announce further details of its World Cup sponsorship plans in due course.
Lennard Hoornik, corporate VP and head of global marketing at the handset maker, said: "At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football."
