News
Girls Gone Wild gone mobile
Tim Green Sep 23 2008, 11:24am
Aussie content provider Zeal Entertainment has got into bed with Girls Gone Wild.
It’s signed the worldwide mobile content distribution rights for the adult brand, both on and off-deck outside the US. It’s now looking to establish the brand in Europe, Asia, South America and elsewhere.
Zeal is planning to develop a number of Girls Gone Wild properties in addition to video clips. These include a mobile social media application, a UGC service and a game.
“We are extremely excited to have secured the exclusive international rights,” said Ryan Bowman, director of Zeal.
“This content works extremely well, both on and off-deck and can be moulded to suit the unique needs of each carrier and territory. It’s a fantastic opportunity and we have proven that mobile consumers have a great affinity with the brand and its unique content.”
The Girls Gone Wild brand is owned by Mantra Films. It ‘captures adventurous young women against settings such as Mardi Gras, Spring Break and tropical islands.’
