News
Mobile UGC to hit $7.3bn in 2013
Matt Grainger Sep 16 2008, 1:17pm
That's according to Juniper Research, which pegs the market at $1.1 billion this year.
Juniper Research says global revenue from mobile user-generated content - encompassing social networking, dating and personal content delivery (PCD) - will rise from nearly $1.1 billion in 2008 to $7.3 billion in 2013.
The research predicts social networking will overhaul dating to become the largest revenue generating segment by 2009.
Juniper also notes the increasing importance played by advertising, which it says will account for nearly one-third of total revenues in the mobile UGC space by the end of the forecast period, and more than half of mobile social networking revenues.
Report author Dr Windsor Holden said: “Whereas initially there was a perception that users would pay a small mobility premium to access social networks on their handsets, it rapidly became clear that to achieve truly mass adoption, it would be necessary to offer free membership and then to augment that with advertising and the sale of premium content.”
