News
Nat Geo to open mobile store
Matt Grainger Sep 12 2008, 4:03pm
Natural history giant enlists PlayPhone to build its mobile content storefront.
Direct-to-cosnumer content specialist PlayPhone will build a mobile storefront for National Geographic.
PlayPhone has also struck a deal to license Nat Geo's content library for distribution across its own network of sites.
The new online destination, National Geographic Mobile, will offer video, ringtones, wallpapers and games.
The partnership with PlayPhone follows National Geographic’s launch of its mobile division earlier this month.
