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mippin, mobilizerMippin launches Mobilizer tool

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Automatically creates a mobile-optimised version of websites or blogs "in five seconds".

Mippin has launched new publishing tool that allows content providers to create mobile versions of their websites.

The tool is free to use and works by converting information already contained in a website's RSS feed. Mippin says Mobilizer supports 2,000 handsets.

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Mobilizer users will also benefit by being part of the Mippin Publishing Network, which it claims is now home to 25,000 mobile sites.

Companies already using Mobilizer include include Incisive Media, Shiny Media, the BBC, The New York Times and T3.

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