The aim is to respond to the requests from global players for pan-European location, location enabled applications and Point of Interest (POI) information. The quartet deliver a good footprint: Mobile Commerce is UK-based; MECOMO cover Germany and Austrias; Visibilly covers Sweden, Norway and Finland; Deveryware operates in France, all of whom are widely regarded as market leaders in their field.

The Alliance will also be seeking partners in other geographical markets to further consolidate their position.

“This is a big step forward to be able to provide pan-European location, services and solutions and we are delighted to be a part of this business venture” said Steve Page, CEO of Mobile Commerce “We will be working together on Codes of Conduct, best practices for location-based services, business models, technologies and solutions to drive the market and lead the industry forward with one clear voice.”