Superclub brand and dance music record label Ministry of Sound has inked three major deals to embed its content in mobile phones.

The Samsung E250, Sony Ericsson V640i and Nokia 5310 will each feature either a Ministry of Sound or Hed Kandi content bundle, which will be available from August 29th via retail partners Grattan, Vodafone and DataSelect

Content includes full music tracks, videos, wallpapers, ringtones, competitions and offers of exclusive merchandise. It breaks down something like this:

Samsung E250
- Preloaded with 10 music tracks
- 3 MoS ringtones, 3 MoS wallpapers
- MoS VIP dogtag – entitles owner to club entry privileges
- Competition - Win a Year with Ministry of Sound’ Prize 10 x ’52 MoS CDs’
- On Vodafone Pay As You Talk – Promo price of £29.99

Ministry of Sound – Sony Ericsson V640i
-  Preloaded with 10 + 2 music tracks
-  5 MoS ringtones, 5 MoS wallpapers
-  2 MoS Music Videos
-  MoS VIP Dogtag – entitles owner to club entry privileges
-  Competition - Win a Year with Ministry of Sound’ Prize 10 x ’52 MoS CDs’
-  On Vodafone Pay As You Talk – Promo price of £29.99

Hed Kandi – Nokia 5310 Preloaded with 10 + 2 music tracks
-  5 HK ringtones, 5 HK wallpapers
-  2 MoS Music Videos
-  HK Keyring
-  Competition - Win a HK Framed Canvas Print.
-  On Vodafone Pay As You Talk – Promo price of £99.99

Van Uong, brand licensing manager at MoS, said: “Because Ministry of Sound is the world’s largest independent record label with a large and loyal following, we are able to work closely with our handset partners to create exclusive bundles which have huge appeal with the 16-24 year old demographic and are in discussions to launch additional packages later in the year.”