News
2ergo inks AT&T deal?
Stuart O'Brien Aug 29 2008, 11:29am
UK firm will provide its mobile marketing and ad platforms to Simply Wireless and an unnamed operator.
2ergo has also entered into a relationship in the US with what it calls a "leading national mobile telecoms network operator" to provide a package including technology, messaging and other services, for marketing and CRM.
It says the deal encompasses 60 million customers, so that would point to AT&T.
The company has also secured a contract to provide its mobile marketing and advertising products to electronics retailer Simply Wireless, which will use them to build SMS campaigns and mobile internet sites.
2ergo already counts Fox, HBO and Disney among its US client base.
Chris Brassington, 2ergo's managing director, said: "[Brands] are increasingly realising mobile methods are the primary and preferred means of contact for vast numbers of people and deliver hugely effective and economic campaigns – a vital consideration at this time when many budgets are being cut.”
