News
MMA publishes mobile search study
Stuart O'Brien Aug 28 2008, 10:22am
The Mobile Marketing Association has released a white paper about mobile search.
The MMA says the paper provides an overview of search on the mobile internet, how it meets the needs of consumers and the opportunity it provides to operators and marketers.
The paper was developed by the MMA’s Mobile Search Task Force, chaired by AOL and JumpTap, in collaboration with other MMA members including Microsoft, Nielsen Mobile, Qualcomm and Yahoo.
It also incorporates existing case studies from JumpTap and Medio Systems.
You can downloaded the white paper by clicking here.
