News
Buzz flies to MCN
Tim Green Aug 26 2008, 1:42pm
BuzzCity has selected MCN to power content discovery on its mobile social network myGamma.com.
It will deploy Mobile Content Networks’s MobileSearch.net platform across Thailand's operators to provide real-time access to downloadable music, images and games. The BuzzCity was launched in 2005 and has more than 140,000 members.
"Users are always looking for more content and search is a key element of their mobile experience" said KF Lai, CEO of BuzzCity. "We are excited to begin this strategic partnership with MCN in Thailand, where they offer unmatched access to the local content so popular with our community.
Only MCN could help us design, build, and launch this service in a matter of weeks with the level of quality and performance that our members expect from myGamma.com."
MCN specialises in ‘federated search’ which aggregates the best results from a multitude of existing search engines. Content companies can bid for keywords. The firm already has a presence in Thailand. It launched a text-based search service with AIS, DTAC, and TrueMove earlier this year.
