News
Thumbplay secures Player X's first D2C deal
Tim Green Aug 21 2008, 10:33am
Thumbplay has secured off-deck distribution rights for Player X’s video and game content.
The deal represents Player X’ first D2C partnership. It will give customers access to content including the exclusive Hellboy Animated series, new videos based on Universal Studios’ and Paramount Pictures’ movie franchises, as well as hit games such as The Crystal Maze and High School Days.
“We’re seeing tremendous growth in video and games among Thumbplay’s customers,” said Are Traasdahl, Thumbplay’s CEO and founder. “This growth is occurring for two reasons, the content is extremely engaging and the mobile experience – on a huge range of phones – is exceptionally good. In terms of content creation, Player X is as good as it gets, and we couldn’t be more proud to have them in our ever-growing family of incredibly talented partners.”
Thumbplay’s library comprises more than 100,000 pieces of licensed content, and is accessible via more than 2,000 devices on every major carrier in the US. The firm claims its WAP site receives more than 12 million page views a month.
