News
MIG's New Toy play
Tim Green Aug 18 2008, 1:40pm
Mobile Interactive Group has launched New Toy to build interactive experiences at live events.
The new 'experiential' design agency springs from an existing MIG operation that has already provided bespoke installations using NFC text-to-screen, mobile ticketing and more to clients including O2, Samsung and The BRITs. It will offer services such as creative, strategy, design, project management and production/evaluation.
Barry Houlihan, MD, Mobile Interactive Group said, “New Toy is the fourth company to launch within Mobile Interactive Group and it was a very logical decision given brands’ incredible growing appetite to build relationships with customers, by using new and exciting technology.
