March 15th 2010, London
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Director Business Development
Competitive Package
UK

The BBC World Service Trust has launched a ringtone in India that shrieks ‘condom, condom!’
It’s designed to break down the social taboo of using condoms in the developing country, and funded by a grant from the Bill & Melinda Gates Foundation. An advert showing the phone ringing out at a wedding has been produced by the Trust.
This ringtone can be downloaded via shortcode or free from anywhere worldwide via the website www.condomcondom.org .
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