News
Hands-On's EMEA handover
Tim Green Aug 14 2008, 5:18pm
Hands-On has bequeathed its EMEA business to Connect 2 Media, and made an investment in the firm.
It’s positioning the move as a ‘broadening and deepening of our EMEA distribution’ because Connect 2 is set to widen its footprint with more acquisitions in the next few days. That’s one way of looking at it. Connect 2 is backed by London-based venture capital firm Acuity Capital, which recently invested £4.5m to enable to further development into cross-platform gaming in mobile, web and interactive TV.
Hands-On and Connect 2 Media will maintain a reciprocal global publishing agreement, which gives the latter EMEA rights to hit ranges such as Guitar Hero, World Poker Tour and Marvel.
Eric Hobson, MD of Connect 2 Media, said: "As a 360 degree gaming company, the investment rapidly strengthens our mobile capabilities and is a great addition to the existing plans we have for web and interactive TV. With this investment and our recent funding from Acuity we look forward to strengthening our existing relationships with partners whilst also being able to deliver additional value with new IP."
