News
M&S's first ever mobile campaign
Tim Green Aug 7 2008, 5:10pm
Britain’s nicest brand, Marks & Spencer, has launched its first mobile promo.
It teamed up with agency Incentivated on a ‘Back to School’ campaign that encourages users to text a shortcode and visit a mobile internet site showing the new school ranges. They can also get voucher codes and discounts.
Jonathan Bass, MD at Incentivated, said: “This mobile service allows mums and dads to browse the M&S Back to School ranges when they’re out and about, and the receive online discount vouchers which can be redeemed via mobile, or when they get a moment to access the PC”.
