News
Swisscom and Ad Infuse extend deal
Tim Green Aug 5 2008, 12:16pm
Swisscom is to use Ad Infuse to serve ads on its Vodafone live! portal.
The deal builds on the video advertising pilot that the partners undertook in 2007. Swisscom will now be able to launch multi-format, targeted on-deck advertising campaigns using the Ad Induse's adInMotion ‘dashboard’ and integrate ads with a variety of content.
All on-deck banner ads on the Vodafone live! portal will now be served by Ad Infuse, and Swisscom will also roll out ad-funded free text messaging to subscribers.
“Swisscom’s Vodafone live! portal is one of the most popular destinations in that market on the mobile web and as such represents some of the best real estate for advertisers and brands,” said Brian Cowley, CEO of Ad Infuse. “By deploying the adInMotion platform, Swisscom gives brands the opportunity to deploy targeted campaigns that are compelling to consumers.”
