News
Juniper: Over 2bn downloaders by 2013
Tim Green Aug 5 2008, 11:36am
2.1bn subscribers will buy downloads via mobile by 2013, says Juniper Research.
The firm believes digital content goods and services are becoming basic 'must haves' – particularly in the sub 35 age group – and that this will fuel the growth in the space. It defines these products as music (ringtones and full tracks), tickets, TV, user-generated content, infotainment and games.
Highlights from the report include:
· Users will make at least two payment transactions per month for digital goods by 2013
· Nearly half of all mobile phone users will have bought digital goods at least once with their phones by 2013
· The two leading regions (Western Europe and Far East & China) will account for over 50 per cent of the total digital goods gross transaction market value by 2013
Report author Howard Wilcox said: "Even though typical transaction sizes will remain in the $3-$5 bracket a sufficient number of users will be using their mobiles to buy music, games, tickets, infotainment and the other digital goods sufficiently often to see gross transaction value grow nearly seven fold by 2013."
