News
Singlepoint launches TV-linked mobile ad platform
Tim Green Aug 5 2008, 11:34am
SinglePoint has launched SingleBrand, a mobile ad-insertion platform based on daily TV schedules.
It means, for example, that when a TV viewer casts a vote for their favourite performer via mobile, they could receive a confirmation reply thanking them for voting that also includes a relevant ad message.
Singlepoint, the US interactive TV specialist, will retrieve and serve ads in conjunction with the scheduled inventory of shows seen on Bravo, NBC Universal, MTV, FOX, The CW and others. Once the connection is made, SingleBrand dynamically requests ads from the ad-network for insertion into scheduled interactive TV campaigns.
It offers advertisers SMS ad-insertion enabling direct response campaigns such as click-to-call, click-to-link, and click-to-SMS. It also gives them metrics on campaign success.
"There has been high demand from our media and entertainment partners and the advertising community for ad-supported mobile SMS and MMS campaigns. The introduction of SingleBrand is our response to this growing demand," said Rich Begert, President and CEO of SinglePoint.
