News
AOL takes Platform-A ad serving to third parties
Tim Green Aug 4 2008, 3:50pm
AOL has launched a mobile third-party ad-serving solution via its Third Screen subsid.
Platform-A features an innovative new method for publishers to manage, partition and allocate their advertising inventory across multiple networks. As a part of the offering, Platform-A will introduce ‘inventory partitioning’ that lets publishers dictate exactly how inventory is distributed across multiple networks. This gives them more opportunities to monetise.
While traditional systems use campaign-based tools to allocate inventory, Platform-A’s solution offers targeted options for defining allocation.
Meanwhile the UI allows a single-view overview of a user’s entire stock. Publishers can assign specific percentages of their inventory to be allocated based on any combination of ad network, subject area, location and more.
Third Screen Media’s Advertising.com network currently handles more than 800m impressions per month.
