News
Fremantle and MIG still very much in love
Tim Green Aug 4 2008, 1:23pm
Mobile Interactive Group has extended its contract to deliver mobile services for FremantleMedia.
The deal will see MIG’s messaging platform MIDAS used to power various interactive services on prime time TV shows like Britain’s Got Talent and The X Factor.
Robert Marsh, FME’s VP of interactive and telephony, said: “We have developed a fantastic relationship with MIG over the years and it made sense to make those trusted links even stronger. The MIG team will continue to power mobile interactivity into 2009.“
