Ramar will embed the GyPSii location and social networking app on its upcoming Amsam range of Windows Mobile devices.

GyPSii claims it will be the first to add a lifestyle element to GPS-enabled handsets in China - its app offers social networking, user-gen content, friend finding and mapping through a single UI.

The agreement has provisions for revenue sharing between GyPSii and Ramar from advertising, in addition to license revenues from the device maker for pre-bundling GyPSii.

GyPSii will initially be available on Amsam devices in both traditional and simplified Chinese. Ramar will promote and distribute the phones directly from its own stores, and also via retail partners across China.

The deal includes provisions for GyPSii revenue streams from both IPR licenses and mobile Geo-advertising business models.

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