News
Millennial plugs into Bango Analytics
Stuart O'Brien Jul 29 2008, 1:09pm
Mobile ad network will offer users of its Decktrade platform access to Bango's measurement tools.
Millennial Media says the integration of Bango Analytics into Decktrade enables advertisers to track of a variety of metrics, including unique visitors, country, network and device.
Eric Eller, Millennial Media's SVP of products and marketing, said: "We are excited to add Bango Analytics to our growing list of third-party reporting and analytics partners. Our Decktrade customers will benefit from being able to leverage the response of each campaign to then reinvest where they see the strongest performance."
Bango CEO Ray Anderson added: "This partnership gives mobile website owners the tools to target exactly the right audience across multiple markets and to increase their success on the mobile web."
