News
FEATURE: The future of mobile advertising, Part Three
Stuart O'Brien Jul 28 2008, 3:00pm
In the final part of our look at mobile ads, MCN talks federated paid search...
Mobile Search is broken. Why? Because users don’t buy what they can’t find, and content providers won’t waste marketing budgets on costly, imprecise mass media promotions to reach consumer targets.
So says Stephen Burke, senior VP of marketing at MCN. You can read the full article by clicking here.
For Parts One and Two of our mobile advertising special feature, click here.
