News
CASUAL CONNECT 08: Trip Hawkins on 'Omni Media Gamers'
Michael French in Seattle Jul 25 2008, 8:23am
Digital Chocolate chief says a new kind of web-savvy consumer will revolutionise the games industry.
Digital Chocolate CEO Trip Hawkins has used his keynote at the Casual Connect conference to predict that a new kind of web-savvy consumer is going to revolutionise the games industry – the Omni Media Gamer.
Offering a history of games by tracking the course of computer science, the games industry within that, and then casual games within that, Hawkins proposed that a new kind of games-savvy consumer was on the rise, one that consumed games in a variety of ways, but was ‘supercasual’.
Spurred by online services, social networks and disruptive hardware platforms like iPhone and Wii, these ‘Omni Media Gamers’ will equally disrupt the games industry via their actions and preferences, he said.
“We are moving into the era of Omni Media,” explained Hawkins. “What is enabling it is personal devices, online platforms and network media. You can’t call the games on these platforms as ‘casual’, as that is already a strict genre.
For more on this story and more for Casual Connect, jump over to ME sister site CasualGaming.biz.
