News
Research: Europe ahead in mobile music
Stuart O'Brien Jul 24 2008, 5:02pm
eMarketer says mobile music revenues in the UK, France, Italy, Germany and Spain will reach $1.4 billion by 2012.
Mobile music revenues in the 'EU-5' will reach $1.4 billion by 2012, up from $267 million in 2007, according to new research from eMarketer.
The company expects ad-supported mobile music in the EU-5 to reach $170 million in 2012, up from $4.6 million in 2007.
The research goes on to say that marketers will account for a greater proportion of mobile music spending as the ad-supported model gathers steam.
eMarketer says that while the US is still the world's biggest music market overall, it lags behind in mobile due to its inferior infrastructure.
“Given consumers’ reluctance to pay for music on their phones, marketers are finding new opportunities to partner directly with carriers, labels and even music artists themselves,” says John du Pre Gauntt, an eMarketer senior analyst.
