News
Infomedia's new signing: Real Madrid
Tim Green Jul 21 2008, 11:17am
Real Madrid has chosen InfoMedia to build a D2C mobile presence in the UK.
The Spanish football giant has become the latest top flight football club to sign up with Infomedia, which already works with Chelsea, Liverpool, Everton and others. As part of the agreement, InfoMedia will build official Real Madrid microsites for UK operators including Orange, O2, Vodafone, T-Mobile, Virgin Mobile and Tesco Mobile
All portals will feature downloadable content as well official club football news and SMS alert packages. InfoMedia will also develop subscription services and special offer bundles such as Champions League video clips.
Begoña Sanz, sales director at Real Madrid, said: “Real Madrid has millions supporters worldwide, with a large percentage of those living outside of Spain. In the UK we have one of the highest base of Real Madrid supporters in Europe and mobile is an important channel for interacting with these fans. We are confident that InfoMedia Services will enable us to deliver an immersive mobile experience which will not only be engaging for fans.
