Visibility Mobile is the brainchild of Bena Roberts, who is the high profile founder of the mobile blog GoMoNews and the market analyst firm BKI Media. The new company has secured financial and technical backing from the Irish technology group TSSG Research.

Visibility will launch a ‘groundbreaking new product’ under the GoMobileSEO.com banner at CTIA 2008 in September. It describes itself as ‘a company which will fundamentally improve the usability of the mobile web. It will give brands better, more consistent visibility on the mobile web, transforming the end user experience.’

Roberts, president and CMO of the new venture, said: “Applying the expertise of the TSSG team to the problems posed by mobile search and mobile search engine optimisation has produced amazing results. I can see this having a huge impact on the way that brands and their fans connect on the mobile”.

TSSG’s Paul Savage, who will be CEO of Visibility Mobile, said: “Pairing up Bena’s years of experience as an analyst and her work on Mobile SEO with the experience and knowledge depth at the TSSG has been very exciting. It will be great to unveil the results in San Francisco in September”