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directory, location, maps, searchmobilePeople extends deal with Yell UK

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Search firm mobilePeople has continued its collaboration with Yell UK on map-based info.

A new application based on mobilePeople's liquid MAPs+ product will enhance Yell's existing suite of free-to-use mobile products, allowing UK users to locate different businesses and services via mobile.

Yell.com mobile maps delivers info on 2.3 million businesses, and can display a map with both walking and driving directions to any address in the UK. It also supports click to call, and info can be forwarded to the user's other contacts via text.

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Jens Andersen, CEO of mobilePeople, said: "We are delighted to carry on this successful partnership with Yell.com, part of Yell - the largest UK directory publisher. Yell.com mobile maps is the best mobile map application a user can get today, benefiting from the vast amount of Yell's local data that is essential to the local search experience."

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