May 26th, 2010 @ BAFTA, London
ME presents the Monetising Mobile conference - putting the focus on how to make actual money from the apps revolution.
New Business Sales EMEA
Competitive Package
UK - London
In the second of three articles looking at the future of mobile ads, ME reports from a specially convened roundtable
Mobile advertising is certainly here. But is it over-hyped? Well, Coca-Cola reckons it could eventually be spending as much as 50 per cent of its ad budget on mobile - equivalent to $11 billion.
It's just one of the issues discussed at a roundtable convened by mobile social networking specialist Miyowa and chaired by Mobile Entertainment magazine.
To read the views of execs from the GSMA, Orange, CapGemini and others, click here.
For Part One of our mobile advertising special feature, click here.
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indeed...
I am completely agree. As web designer I know the most difficult things to do are optimize a product for different platform. Web has 3 major OS, 3 major browser.
Mobile have too many variable that make difficult and expensive work on it.
Now I am not completely sure lobbies want a standard. But we still need it
