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SPECIAL FEATURE: The future of mobile advertising, Part Two
ME staff Jul 14 2008, 1:16pm
Comments (2)
In the second of three articles looking at the future of mobile ads, ME reports from a specially convened roundtable...
Mobile advertising is certainly here. But is it over-hyped? Well, Coca-Cola reckons it could eventually be spending as much as 50 per cent of its ad budget on mobile - equivalent to $11 billion.
It's just one of the issues discussed at a roundtable convened by mobile social networking specialist Miyowa and chaired by Mobile Entertainment magazine.
To read the views of execs from the GSMA, Orange, CapGemini and others, click here.
For Part One of our mobile advertising special feature, click here.
Comments
“well spoken”
Posted by: Happytree - Jul 14, 2:30pm
indeed...
“different handset”
Posted by: jwc-digitaldrug - Jul 17, 12:29am
I am completely agree. As web designer I know the most difficult things to do are optimize a product for different platform. Web has 3 major OS, 3 major browser.
Mobile have too many variable that make difficult and expensive work on it.
Now I am not completely sure lobbies want a standard. But we still need it