News
Nickelodeon inks Orange Poland deal
Matt Grainger Jul 10 2008, 5:20pm
Mobile content key element of cross-platform launch into Poland by kids brand.
MTV Networks International today unveiled the latest addition to its growing portfolio, Nickelodeon Poland.
A content shopfront on the Orange World portal has been launched in support of a new TV channel serving up the likes of Dora the Explorer, Spongebob Squarepants and Jimmy Neutron.
Nickelodeon will also be launching online with a Polish language website providing users with an online community, games, downloads and a broadband video platform.
Bhavneet Singh, managing director of MTVNI’s emerging markets division said: “Our Polish team has done a tremendous job in creating what will no doubt become the standout go-to destination for Polish kids of all ages both on and off-air”.
