News
Mobile TV and video to hit $15bn
Matt Grainger Jul 9 2008, 12:51pm
Revenue to quadruple by 2012, according to research from MultiMedia Intelligence.
Revenue generated globally from mobile TV and video services will reach $3.5 billion in 2008 and grow to hit $15 billion by 2012, says MMI.
The forecast, which includes direct pay and advertising, predicts that mobile television as a category (DVB-H, media FLO, 3G streaming, etc) will outgrow video content (clip downloads, etc).
Currently video is the stronger of the two categories. However, MMI says that with more mobile TV optimised handsets being deployed and an improving infrastructure, television will become the dominant category by 2012.
The report also projects that the market for mobile advertising will top $1 billion dollars within four years, with Asia accounting for two thirds of all mobile TV subscribers due to a large wireless subscriber base and good free-to-air content.
Frank Dickson, chief research officer at MMI, said: “The mobile handset is inherently a superior communications platform. It allows for TV advertising outside the home as well as enabling new forms of advertising, including ‘call to action’ advertising. Call to action leverages the handsets built in return channel to deliver advertising beyond the capabilities of the living room TV experience”.
