News
ITN launches games TV show on Orange
Stuart O'Brien Jul 9 2008, 12:30pm
First episode of Gamerzine TV will feature exclusive footage from Skywalker Ranch ahead of Star Wars game release.
ITN On and Cranberry Publishing have teamed up to produce a 90 second made-for-mobile games review show featuring news, reviews, previews and tips on the latest console and PC titles.
Gamerzine TV (GZTV) kicks off with exclusive behind the scenes access to George Lucas's Skywalker Ranch and a preview of the forthcoming Star Wars video game The Force Unleashed.
The mobile video brand will be tied into Cranberry's existing Gamerzines.com website, for which ITN will be producing a longer three minute version of the show.
The programme is available on Orange’s new ad-funded mobile service Zap!, ITN’s YouTube channel, Joost and Blinkx.
Nicholas Wheeler, managing director of ITN On, said: “Using Cranberry’s games knowledge and our strong editorial and video packaging skills, we’re producing a fantastic new show for gaming fans in the online and mobile space.”
Duncan Ferguson, commercial director of Cranberry Publishing said: “The programme is a great fit for our brand and sticks with our philosophy, that high quality online products can be produced and be free to the end consumer.”
