Channel 4 has begun to properly commission games content alongside its TV and cross-media efforts.

The channel is also looking to fund games for the likes of Miniclip.com and Kongregate.com, plus console downloads, mobile games and ARGs.

The broadcaster had previously experimented with a number of factual cross-media projects, including documentaries with web and mobile components, but Gee said the channel is now using initiatives that include new £50m fund called 4IP to “go beyond those limited ambitions”.

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