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brands, ip, licensingMan United Mobile head forms new mobile licensing agency

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The former head of Man Utd Mobile has formed a licensing agency to help brands move into mobile.

Mike Dunphy has launched MD Media Consulting, after four years work with MUmobile. In this time he helped the world’s biggest football club establish a significant business through licensing, D2C and on-deck distributions.

Materna

Dunphy will continue to manage MUmobile through the new agency. He will also be helping Barcrest/IGT develop their mobile business.

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