News
Zamano tagets public sector with mobile services
Tim Green Jul 4 2008, 2:51pm
Zamano is trying to get public bodies interested in content and mobile social messaging.
The message and content aggregator says it’s talking to various public sector agencies about interactive text service, ‘broadcast’ style SMS alerts and even WAP sites and community services.
It believes the broad acceptance of mobile content among the public makes it an obvious channel for public bodies when considering how best to communicate with their customers. It quotes Mobile Data Association stats that say UK users sent six billion texts in December 2007.
Declan Pettit of zamano said: “It’s easy to see why the local authorities would be so intrigued by SMS as a communications tool.
Virtually all of their ‘constituents’ use SMS regularly, so it’s familiar to them. Also, because the mobile is so ubiquitous it means people can respond spontaneously to issues that affect them – such as non-urgent complaints about low-level crime. And in these environmentally-aware days text alerts beat paper hand-outs every time.”
zamano is already providing mobile applications for public bodies. For example, it developed a HelpText service for ChildLine in Ireland through which children can text an operator free of charge. Operators then respond with advice using SMS too.
