News
Flirtomatic confirms German launch
Tim Green Jul 3 2008, 4:32pm
Flirtomatic is to launch in Germany, marking its first expansion outside of the UK.
The company has teamed up with Germany’s SevenOne for the project. SevenOne Intermedia is the multimedia unit of broadcaster ProSiebenSat.1 Group, which owns Germany's largest family of commercial TV channels. SevenOne will promote Flirtomatic via its TV, web and mobile platforms.
A German language version has been developed specifically for the market and Flirtomatic will be supporting local users with German customer care.
Flirtomatic runs a mobile and online service that invites members to ‘meet’ and flirt. It’s free, but users can buy flirt points that they redeem for gifts that they can send to their friends.
The firm claims over 850,000 members of which 400,000 use the mobile channel.
Flirtomatic has hinted that further European launches are in the pipeline. Mark Curtis, CEO of Flirtomatic, said: "We're thrilled to be launching in Germany. It has taken us three months from decision to rollout and we know that we can reduce this further, as we launch throughout Europe. It's exciting to be taking our first steps into Europe and overcoming the challenges of going global with a mobile internet service."
