The movie studio is working with the UK firm on an SMS campaign and dedicated mobile internet site to support the Australian DVD launch of Rambo next week. A shortcode link to the site will be advertised across all traditional media.

The Rambo site is one of the first to go live in Australia using Dialogue’s new Mobile Site Builder (MSB) application, which allows brands to build and publish advanced sites and storefronts using a simple user interface and easy-to-use drag and drop features.