Off-deck mobile content specialist PlayPhone can now target Virgin's five million users thanks to a billing agreement.

The content on offer includes wallpapers and ringtones from the likes of Sony BMG, Cartoon Network and Disney.

The deal means PlayPhone now has connections into all top-tier and most second-tier carriers in the US.

Lauren King, product manager, off-portal content at Virgin Mobile USA, said: “We believe that PlayPhone is a valuable off-deck addition to deliver a diverse and engaging mobile experience.”

In addition to operating its consumer facing mobile destination at PlayPhone.com (in both English and Spanish), the company also powers mobile content destinations  for Wal-Mart, ABC Television, Cartoon Network, Adult Swim, Sega, Real Networks, and I-play.

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Earlier this month PlayPhone launched a UK version of its Splash Mobile service.