News
Celltick into Mongolia
Tim Green Jul 1 2008, 11:29am
Celltick is to put its LiveScreen ticker on Mobicom, Mongolia’s first mobile operator.
Mobicom’s subscribers will receive message teasers that roll across the bottom of the idle screen with a click-through process enabling them to access further information.
Mobicom’s CEO, Gansukh Burendorj, said: “Our mission is to stay one step ahead of the market and to employ the most innovative emerging technologies to create new value for our customers. With LiveScreen Media our subscribers will be able to receive and access up-to-date informative and entertaining content on their mobile phones.”
LiveScreen Media’s cell broadcast technology enables operators and brands to use the idle screen as a marketing communication channel. Operators can target content messages and advertising to individual preferences based on past activity, ensuring that subscribers receive the information that is most relevant to them.
