The aim is to help operators analyse and manage the lifecycle of their mobile data services. SurfKit Mediation provides a set of analytics tools that track specific events within the on-device portal experience, such as how an application is being accessed, usage habits and popularity. It gives an insight into which services consumers value and use most, and therefore how they can be improved to increase data revenues.

“With such a wide array of new services available, mobile marketers face the challenge of understanding what they should deploy,” explains Michel Quazza, CEO of SurfKitchen. “The problem has always been how to capture data when the experience is ‘remote’ on the mobile handset. SurfKit Mediation allows operators to track key metrics in a live environment with the information sent back to them when the ODP updates.”

SurfKit Mediation sits within SurfKit Phonetop, an integrated suite of on-device applications designed for operators to improve mobile data service delivery and consumption. Other applications include SurfKit Home, SurfKit Widget Framework, SurfKit Downloads, SurfKit Stream and SurfKit Event.

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